Case Study: Havas boosts creative speed and cuts costs with AKOOL’s AI Image Generator

Havas - Customer Case Study

Havas, a global leader in advertising and communications, faced the challenge of producing high-quality visual assets at scale. Their traditional methods involved long turnaround times and high production costs, which limited their ability to adapt swiftly to market demands. To address this, they partnered with vendor AKOOL and implemented its AI Image Generator.

AKOOL's solution enabled Havas to create rapid visual prototypes and generate on-brand, culturally relevant imagery. As a result, the agency reduced its image creation time by 42% and cut production costs by 28%. This empowered their creative teams with improved agility, allowing for faster campaign launches and the ability to quickly adapt to real-time feedback and trends.

Havas