Case Study: Häagen-Dazs Taiwan boosts Moon Festival engagement and mooncake sales with AKOOL FaceSwap

Häagen-Dazs Taiwan - Customer Case Study

Häagen-Dazs Taiwan sought to differentiate itself in the competitive Moon Festival market. The challenge was to create an innovative and memorable campaign that was culturally relevant and would drive engagement for its mooncake offerings. They partnered with AKOOL to leverage its FaceSwap tool to meet this goal.

AKOOL's solution enabled customers to personalize festive visuals by swapping their faces into themed images and then share them on social media. This approach successfully blended tradition with modern technology. The campaign generated over 50,000 user interactions and increased mooncake sales by 6% compared to the previous year, significantly boosting brand engagement and loyalty for Häagen-Dazs.

Häagen-Dazs Taiwan