Case Study: Calvin Klein boosts global winter coat campaign engagement with AKOOL Talking Avatars

Calvin Klein - Customer Case Study

Calvin Klein, an iconic global fashion brand, sought to showcase its winter coat collection to a diverse, global audience but found that traditional content production was too time-consuming and expensive to effectively localize. Their challenge was to create engaging promotional material that communicated the collection's features while addressing different languages and cultural nuances. To overcome this, they partnered with AKOOL to utilize its Talking Avatar technology.

AKOOL implemented a solution using lifelike talking avatars to model the coats and deliver localized messaging in 10 different languages. This approach enabled the rapid deployment of highly targeted content. The campaign achieved a 17% increase in customer interaction and successfully expanded the collection's reach to customers in over 25 countries, effectively driving global interest and sales.

Calvin Klein