Case Study: Promega achieves 42% more leads and 99% data accuracy with Akkroo

How Promega UK ditched paper forms and doubled their number of event leads

Promega UK, a life sciences leader, needed a better way to capture and manage leads at more than 100 events a year. Its paper-based forms caused illegible handwriting, missing details, and poor follow-up data, making it hard to track leads and measure event ROI. Promega turned to Akkroo, a mobile and tablet lead capture solution that could integrate with its CRM and marketing systems.

Akkroo replaced paper forms with customizable digital event forms and a central dashboard for all leads. The rollout was simple for Promega’s team, and the marketing group could act on leads immediately after events. The result was a fully paperless process, 99% data accuracy, and a 42% increase in leads captured, helping Promega improve response times and overall event effectiveness.

Promega

Hilary Latham

Head of Marketing Services