Case Study: Leica Biosystems achieves faster, higher-quality event lead capture with Akkroo

How Leica Biosystems automated lead capture

Leica Biosystems, a medical device supplier, needed a better way to capture and manage leads at congresses and conferences. Before using Akkroo, the team collected contact details on paper, which led to lost forms, unreadable handwriting, duplicate entries, and hours of manual data entry after events.

Akkroo provided a digital lead capture solution that let Leica Biosystems scan event badges, collect data instantly, and update leads over multiple booth visits. The results included more than 50 qualified leads in a trial and over 100 qualified leads at the European Congress of Radiology, with faster processing, fewer errors, and more usable data available immediately for the team.

Leica Biosystems

Janina Brunsch

EU Marketing Assistant