Case Study: Instructure accelerates lead capture and follow-up with Akkroo

How Instructure accelerated their lead capture with Akkroo

Instructure, a leading SaaS platform focused on continuous learning, relied on trade shows and conferences to build relationships and generate leads, but its paper lead cards created slow, manual follow-up and data accuracy issues. The team needed a way to speed up lead capture and connect event data directly to Salesforce and Marketo.

Akkroo provided a badge-scanning lead capture solution that replaced handwritten cards, improved data accuracy, and automatically fed leads into Instructure’s CRM and marketing automation tools. With Akkroo, Instructure cut follow-up time from 2–4 weeks to within an hour for hot leads, while also gaining clearer visibility into event performance through dashboards and lead metrics.

Instructure

Jacquelyn Burrell

Director of Events