Case Study: EventMobi unlocks the full potential of trade shows with Akkroo

How EventMobi unlocked the full potential of trade shows

EventMobi, which uses events and trade shows to find new customers and meet clients, was struggling with a paper-based lead capture process. Sales reps filled out notebooks at booths, and Marketing & Event Manager Lisa Jeller spent evenings manually entering data into the CRM. As EventMobi adopted Marketo, they also looked for a better way to capture and manage leads with Akkroo.

Akkroo replaced the manual workflow with a standardized digital lead management process that integrated with Marketo. EventMobi used it to personalize follow-up with event-specific maps and photos, and to capture attendees from talks by scanning business cards. The results were clear: post-event email open rates rose from 56% to 74% for the event map follow-up and to 80–85% for post-talk slide decks, while Akkroo also helped EventMobi streamline lead handling across global teams.

EventMobi

Lisa Jeller

Marketing & Event Manager