Case Study: Condé Nast boosts magazine subscription sales with Akkroo

How Condé Nast Changed The Face Of Their Magazine Subscription Signup At Events

Condé Nast, a premier media company, faced a challenge with their traditional method of capturing magazine subscription sign-ups at events. Using slow and unreliable paper forms was limiting their sales potential and often resulted in missing or inaccurate data. They turned to vendor Akkroo for a solution to collect customer details faster and more effectively.

By implementing Akkroo's digital data capture app, Condé Nast was able to significantly speed up their subscription sales process. The solution saved them an average of over two minutes per form and led to a 400% year-on-year growth in sales. Akkroo ensured all leads were captured securely and eliminated wasted time, allowing the team to exceed their targets at every event.

Condé Nast

Patrick Foilleret

Subscriptions Director