Case Study: Carestream achieves faster, standardised event lead capture with Akkroo

How Carestream Mastered Event Lead Capture with Akkroo

Carestream, a global medical imaging and healthcare IT company, needed a better way to capture and manage event leads across more than 100 trade shows and congresses each year. Its old paper-based process often led to lost forms, illegible handwriting, and slow follow-up, making it hard to prove event value and maintain clean CRM data. Akkroo’s Event Lead Management Solution helped Carestream replace that manual workflow with a modern digital lead capture approach.

Akkroo enabled Carestream to scan badges, add extra qualifying details, and automatically import leads into Salesforce in a standardized format across global and local events, including forms in 15 languages. The result was faster lead entry, near-instant access to event data, improved visibility into event performance, and quicker sales follow-up. Akkroo also helped Carestream track event ROI more effectively and decide which shows to attend again.

Carestream

Robert Ashby

European Communications Manager