Case Study: Bruker achieves faster event lead capture and Salesforce follow-up with Akkroo

How Bruker Uses Akkroo to Streamline Face to Face Marketing at Events

Bruker, a scientific equipment company, relied heavily on trade shows and events to generate leads, but its manual paper-based process slowed follow-up, created transcription delays, and often produced illegible notes. After adopting Akkroo, Bruker wanted a better way to capture event leads and connect them with Salesforce so its marketing and sales teams could manage opportunities more efficiently.

Akkroo implemented a flexible digital lead capture solution integrated with Salesforce, allowing Bruker to customize forms for each event, route leads to the right reps, and follow up faster by phone or email. The result was a smoother workflow, better information flow, and a more professional sales experience; Bruker also noted that about 30% of handwritten notes had previously been unusable, a problem Akkroo helped eliminate.

Bruker

Yan Liu

Marketing Communication Specialist