Case Study: Accela modernises lead capture and speeds follow-up with Akkroo

How Accela made a positive impact across the business with lead capture by Akkroo

Accela, a fast-growing SaaS company that helps governments improve community services, attends more than 60 events a year and was struggling with an inefficient lead retrieval process. Manual business card collection and lead form entry caused delays, handwriting errors, missing information, and data security concerns. Akkroo provided the lead capture solution, designed to fit Accela’s existing systems and processes.

Akkroo implemented a flexible event lead capture workflow with customizable forms, badge scanning, and business card transcription, making it easy for the sales team to adopt. Accela said leads could now be reviewed and uploaded to its database in minutes instead of days, while the Akkroo dashboard enabled live tracking of leads and team performance at events. This improved speed, data quality, and security, and helped Accela make more data-driven decisions for future events.

Accela

Aila Brookins

Trade Show & Events Manager