Case Study: Tubi achieves hyper-personalized experiences and higher ad revenue with Akka Platform by Lightbend

Hyper-personalized user experiences drive increased advertising revenue at Tubi

Tubi, the FOX Entertainment–owned ad-supported streaming service, offers tens of thousands of movies and TV shows to a young, diverse audience but faced growing pains as popularity rose: its engineering team was struggling to scale infrastructure, add machine-learning driven recommendations for hyper‑personalization, and integrate many existing technologies while delivering an always-on, responsive experience. Tubi needed a single platform that could automatically scale, handle VOD complexity, and let developers focus on business logic rather than firefighting.

Tubi chose Lightbend’s Akka Platform — a reactive, cloud‑native foundation plus telemetry — to run resilient, auto‑scaling services, apply ML models to real‑time streams, and monitor performance end-to-end. The result: faster development velocity, robust production monitoring and debugging, and the hyper‑personalized user experiences that improve viewer satisfaction and create greater advertising revenue opportunities.

Tubi

Marios Assistis

Chief Technology Officer