Case Study: Redcentric increases revenue and customer insight with Akixi call analytics

Call Analytics Provide Customer Insight and Increased Revenue

Redcentric, a UK-based digital transformation partner, faced the challenge of attaching call analytics to the remaining 20% of its hosted telephony customer base, which included two large retail clients. To address this, the vendor Akixi partnered with them to demonstrate the value of its call analytics and Intelligence Hub product through targeted trials.

Akixi implemented a trial program using its Intelligence Hub to manage the customer journey. The solution provided deep insights into call patterns, leading both retail customers to optimize their workflows. For Akixi's customer Redcentric, this resulted in a 15% increase in annual recurring call analytics revenue and created new upsell opportunities for other products worth over one hundred thousand pounds each.

Redcentric

Kieran Brady

Group Sales & Marketing Director