Case Study: Samsung achieves unified commerce growth with Akinon

Samsung boosts active-hour sales by up to 200% with Akinon

Samsung Turkey faced the challenge of future-proofing its digital commerce across all channels, including digital, telesales, and physical stores. They also needed to build B2B capabilities for their dealer network and offer a next-level shopping experience. To address this, they partnered with vendor Akinon to leverage a suite of solutions including Omnitron, OMS, InStore App, Live Commerce, and Integrator.

The solution implemented by Akinon created a unified commerce ecosystem that blended online and offline channels. This transformation resulted in significant measurable impacts, including Live Commerce events that drove sales increases of up to 200% during active hours. The implementation also enabled new capabilities like Trade-In & Pay-On-Delivery and post-sales upselling, while integrating dealers into the digital ecosystem to expand reach.

Samsung