Case Study: Koton achieves 90% conversion lift with Akinon unified commerce

Koton boosts conversion by 90% with Akinon

Koton, a global fashion brand with extensive retail and online operations, sought to improve its omnichannel customer experience and move beyond its legacy e-commerce system. To achieve this growth, Koton partnered with vendor Akinon to implement its next-generation unified commerce platform.

By implementing Akinon's unified commerce solution, which included OMS, Storefront, and App Maker products, Koton gained key capabilities like click-and-collect (BOPIS) and in-store returns (BORIS). The solution, which also integrated Akinon's in-store product for a seamless experience, delivered exceptional results: a 90% increase in conversion rates, a 43% increase in orders, and a 50% improvement in checkout and order completion times.

Koton