Case Study: a leading analyzing and advertising company achieves true cost-per-acquisition visibility with Akero

Can multiple data sources be integrated to understand the true cost per acquisition, from inquiry right through to enrollment

The Leading Analyzing And Advertising Company, a large public university program in the Midwest, faced challenges with its recruitment advertising. Crucial data was siloed across its Slate and Salesforce platforms, creating guesswork around which campaigns and channels were most effective at driving enrollments and preventing accurate budget calculations. Akero was engaged to address this lack of integration and insight.

Akero implemented a two-way integration with the existing systems to connect media activity with conversion data. This solution mapped the entire applicant journey within Akero, from initial ad click to final enrollment, automatically providing a complete picture. The outcome was the ability to see the true digital cost per acquisition for the first time, which enabled a zero-based budgeting system. This provided reliable data to optimize spend, reduce future acquisition costs, and identify the best-performing campaigns at a granular level.