Case Study: Tiffany & Co. achieves rapid global market expansion with Akeneo

Tiffany & Co. has been honored with the Global Award, recognizing its outstanding achievements in extending its global presence and optimizing operations across multiple regions

Tiffany & Co. faced the challenge of managing complex product data across a rapidly expanding global business, with thousands of incomplete or inconsistent product records to centralize, cleanse, and localize. To support this, Tiffany & Co. used Akeneo PIM as its product experience management platform to improve global product information management and align data for both commerce and internal systems.

Akeneo helped Tiffany & Co. refine product structure, clean and organize data, improve rules to reduce errors and duplications, and connect systems such as Salesforce Commerce Cloud, Algolia, PLM, Lengow, and Adobe DAM. As a result, Tiffany & Co. successfully launched and supported seven new markets within six months, including its South Korea eCommerce market, with localized product content and stronger operational scalability.

Tiffany & Co.