Case Study: Poclain achieves better collaboration, eShop automation, and customer experience with Akeneo

The Power of Integrated Product Experiences

Poclain, the French industrial manufacturer, was struggling with manual product catalog processes, outdated PDF-based information, and fragmented data management as it shifted toward a digital sales model. With around 150,000 products and growing demands for accurate, accessible product information, the company needed a centralized way to improve collaboration, consistency, and customer experience. It chose Akeneo Product Cloud to support its product information management needs.

Akeneo implemented a centralized product information approach for Poclain, helping the company streamline catalog management, split responsibility across product lines, and improve data accessibility and collaboration. The solution also supported better consistency across systems such as ERP, CRM, and PLM, reducing bottlenecks and improving the Poclain eShop experience. While no specific numeric KPI was provided, the case highlights faster enrichment workflows, more reliable product data, and a stronger foundation for digital commerce.

Poclain

Charles-Antoine Beirnaert

eShop Manager