Case Study: The Granite Group boosts eCommerce sales 33% and speeds time-to-market with Akeneo PIM

The Granite Group taps Akeneo PIM to let product information flow freely

The Granite Group, a century‑old wholesale distributor of plumbing, heating, cooling, water and propane supplies, was hampered by slow product enrichment, outdated information on its eCommerce site, and weak digital assets that limited online sales. To centralize and accelerate product information management, The Granite Group adopted Akeneo PIM.

Akeneo delivered a remote implementation and training for 10+ users and provided PIM productivity tools and Asset Manager capabilities that let The Granite Group enrich more than 100 products per day, improve product data quality, and speed time-to-market. As a result, Akeneo helped drive a 33% increase in eCommerce sales and put digital sales on track to exceed 20% of total revenue while enabling faster expansion to new channels.

The Granite Group

Matthew Spangler

Vice President, Pricing & Product Data