Case Study: Synchro Diffusion achieves AI-powered product data enrichment at scale with Akeneo Product Cloud

Synchro Diffusion’s PX Evolution Centralizing and Activating Product Data with Akeneo Product Cloud

Synchro Diffusion, a B2B distributor of automotive accessories and equipment, was struggling with fragmented product data from more than 300 suppliers and a catalog of over 12,000 SKUs. Using Akeneo Community Edition at first, the company found it increasingly difficult to manage inconsistent Excel-based inputs and keep product information accurate across ERP, eCommerce, and marketplace channels.

To solve this, Synchro Diffusion upgraded to Akeneo Product Cloud, and later used Akeneo’s generative AI tools with DeepL to centralize, enrich, translate, and structure product content at scale. With Akeneo, the team improved data consistency, accelerated content creation for hard-to-fill product listings, and built stronger internal AI skills, helping them better support their main B2B eCommerce platform and overall digital growth.

Synchro Diffusion

Raphaël Beillevaire

Digital Marketing Manager