Case Study: Shop Apotheke achieves scalable, flexible and efficient global expansion with Akeneo PIM

Shop Apotheke - Customer Case Study

Shop Apotheke Europe, an online pharmacy operating across Germany, Austria, France, Belgium, Italy, Spain, the Netherlands and Switzerland and serving millions of customers, struggled with a home‑grown PIM that was costly, unstable, inflexible and offered poor transparency of product data. To support international expansion and faster time‑to‑market, the company selected Akeneo and its Akeneo PIM to replace the legacy system.

Akeneo implemented the PIM in two phases—a fast drop‑in replacement followed by change management and training—and delivered features like Copy‑to‑channel, bulk edits, completeness scores, product families and automatic categorization. The Akeneo PIM now manages about 500,000 SKUs across seven country shops with 25–30 daily users, speeding imports and product availability, improving data quality and compliance, reducing manual CSV work, and enabling scalable, more efficient international growth.

Shop Apotheke

Pamela Kohl

Product Data Management Senior Manager