Case Study: Kitwave achieves a unified product source of truth and better customer experience with Akeneo

Reducing Returns and Enhancing the Customer Experience with Akeneo PIM

Kitwave, a food and beverage wholesaler with 13 trading entities, faced major product management and eCommerce challenges as it grew through acquisitions. With multiple ERP systems, siloed teams, and no single source of truth, Kitwave struggled to expand online sales, provide a full cross-brand product assortment, and manage critical product details like ingredients and allergen information. The company turned to Akeneo and its PIM solution to address these issues.

Akeneo implemented Akeneo PIM to centralize product data and support a more connected digital strategy across Kitwave’s brands. This helped Kitwave improve product content consistency, enable broader cross-sell opportunities, and strengthen the customer experience for regulated buyers, reducing the risk of errors in sensitive product information.

Kitwave

Alan McCartney

IT Director