Case Study: RDO Equipment Co. achieves digital commerce efficiency with Akeneo

Powering Digital Transformation in Equipment Sales

RDO Equipment Co., one of the world’s largest John Deere dealers, needed a better way to manage product data for eCommerce. Its product information was scattered across two legacy ERP systems, making it difficult to standardize, enrich, and scale listings for more than 2.2 million products and 750,000 parts. The team also lacked automation and bulk editing, so updates were slow, manual, and inconsistent. RDO turned to Akeneo to help solve these challenges and make its digital commerce data usable.

RDO Equipment Co. implemented Akeneo with middleware integrations to connect its ERP systems, creating a centralized hub for product data and digital assets. With Akeneo, the company can bulk edit thousands of SKUs, automate data consistency checks, and use AI-generated descriptions to enrich content. The results include a single source of truth for 2.2 million products and 650,000 assets, product update times reduced from hours to minutes, and online parts sales that doubled year-over-year in the first two years after implementation, with continued annual growth of 20–35% over the past two years.

RDO Equipment Co.

Mitch Burdick

Senior eCommerce Data Strategist