Case Study: Midland Scientific achieves 10x product enrichment and 50% faster catalog production with Akeneo PIM

PIM Helps Sustainably Boost Scientific Sales

Midland Scientific, Inc., a B2B distributor of scientific and laboratory instruments with about 500,000 products, struggled with inaccurate and inconsistent product data driven by legacy spreadsheets and slow enrichment processes. These issues created poor experiences for customers who need precise, technical information and slowed updates to both print catalogs and an upcoming eCommerce site, so Midland turned to Akeneo and its Akeneo PIM to correct and centralize product information.

Akeneo implemented a customizable, easy-to-use PIM integrated with ERP and supplier feeds, enabling fast onboarding of seasonal workers and daily use by 30–60 employees. As a result of Akeneo’s solution, Midland now enriches roughly 2,000 products per week (up from ~200), cut print catalog production time by 50% (from a year to six months), and delivered more accurate, consistent product information across channels, improving customer experience and time-to-market.

Midland Scientific

Rodrigo Neves

Technology Officer