Case Study: Pierce achieves faster time-to-market and doubled product enrichment with Akeneo PIM

Pierce turns to PIM to rev up Revenue and speed up Sales

Pierce, the parent company of online motorcycle and motocross retailers including 24mx, XLmoto, and Sledstore, was hampered by a “home‑brewed” PIM and spreadsheets that left product data siloed, made enrichment slow, and lengthened time‑to‑market. After evaluating four options, Pierce selected Akeneo PIM for its user‑friendly interface and rich feature set to support growth and manage its roughly 200,000 SKUs.

Akeneo implemented a centralized PIM that standardized product information, defined roles and workflows, and improved cross‑team collaboration across four eCommerce stores and marketplaces. As a result, Pierce doubled product‑information team productivity (a 100% increase), now enriches twice as many products, significantly reduced time‑to‑market, has seen revenue gains, and expects to recoup the Akeneo investment within three years.

Pierce

Jimmy Nordh

Chief Technical Officer