Case Study: Lancaster achieves 80% faster catalog enrichment and 50% higher productivity with Akeneo PIM

Lancaster - Customer Case Study

Lancaster, a global reference in French luxury and leather goods, was struggling with manual, error‑prone catalog management across multiple e‑shops, resellers and marketing channels (ERP, CSV files, photo services, Google Shopping, Criteo). To centralize product information, reduce mistakes and speed time‑to‑market while redesigning its Magento site, Lancaster selected Akeneo PIM as its central product information management solution.

Akeneo implemented a central PIM platform that ingests about ten data feeds, enforces attributes and channel rules, and uses role‑based permissions so five contributors can efficiently enrich ~1,200 products per season. The Akeneo deployment produced cleaner, more reliable product data, enabled mass updates and automation, cut catalog enrichment time by 80%, increased productivity by ~50% and made many product changes effectively instantaneous across e‑commerce and e‑marketing channels.

Lancaster

Pauline Laurent

E-commerce Manager