Case Study: Kurt Geiger achieves dramatic productivity gains and faster product & channel expansion with Akeneo

Kurt Geiger - Customer Case Study

Kurt Geiger, Europe’s largest luxury shoe retailer, outgrew a home‑grown PIM as its business expanded to new product lines, channels and partners. Facing over 60,000 products (≈700,000 SKUs), daily data sharing with about 20 partners and 21 e‑commerce sites, Kurt Geiger chose Akeneo as a scalable, easy‑to‑use PIM to centralize and distribute product data across channels.

Akeneo implemented its PIM (with a Magento/PIMGento connector) to replace the legacy system, and the team were enriching data within a week. The Akeneo deployment delivered fast adoption and measurable gains — daily users grew to 15 of 25 total, routine tasks that took a day now take a couple of hours, and Kurt Geiger can rapidly expand product lines, manage seasonal events and distribute updates across 21 websites and multiple retail partners.

Kurt Geiger

Steven King

Head of Technology