Case Study: Verkkokauppa achieves smarter cross-sells and scalable product experiences with Akeneo

How Verkkokauppa Leveled Up Cross-Sell Opportunities & Customer Experiences with Akeneo

Verkkokauppa, Finland’s leading online retailer with a catalog of over 60,000 products, faced growing product information management challenges as their ERP could not scale to handle extensive variants, attributes, and categories. Seeking a solution that integrated with their existing tech stack and supported large-scale enrichment and recommendations, Verkkokauppa selected Akeneo’s PIM to meet those needs.

Akeneo implemented a scalable PIM that removed limits on variants and attributes, provided a user-friendly interface, and integrated seamlessly with Verkkokauppa’s ERP while enabling dynamic product associations. As a result, Verkkokauppa improved internal efficiency, enhanced the online shopping experience with richer product data and filtering, and saw a noticeable uptick in sales of associated products thanks to smarter cross-sell and upsell recommendations.

Verkkokauppa

Teo Laiho

PIM Specialist