Case Study: Starkey achieves faster product launches and reduced IT reliance with Akeneo

How Starkey Enabled Product Agility with the Akeneo App for Salesforce

Starkey, a global hearing technology company, was struggling with manual processes, siloed teams, and a fragile homegrown product data setup that relied on spreadsheets, Sitecore, and hard-coded systems. Before working with Akeneo, the company faced major challenges managing highly configurable products and keeping launches on track as its legacy “smart part number” system became too limiting and costly to change.

Akeneo implemented Akeneo Product Cloud with Salesforce Commerce Cloud to centralize product information, simplify enrichment, and reduce IT dependence. As a result, Starkey streamlined product data management, enabled faster product launches, and reduced reliance on IT by giving non-technical teams more control over updates and collaboration.

Starkey

Cooper Doten

Salesforce Technical Analyst