Case Study: Smartphonehoesjes.nl achieves streamlined product management and faster time-to-market with Akeneo PIM

How Smartphonehoesjes.nl Streamlined Product Management and Localization with Akeneo PIM

Smartphonehoesjes.nl, a European eCommerce retailer of mobile accessories selling in six countries and three languages, was struggling to manage roughly 53,000 SKUs and 1.3 million images with a team of two. Manual copying and updating of product pages per webshop slowed time-to-market, made channel-specific differentiation hard, and made localization costly — so the company turned to Akeneo PIM to automate product data and asset management.

Using Akeneo’s product models, rules and bulk asset-import capabilities (implemented with SI partner Calago), Smartphonehoesjes.nl automated image-to-product linking and accelerated localized content creation. The Akeneo solution saved about 15 hours of manual work per week, sped time-to-market, enabled Dutch/German/French localization, and drove measurable results: a 10.2% uplift in product conversion on its webshops and a 5.7% conversion increase on bol.com.

Smartphonehoesjes.nl

Violette Venneman

Senior Product Content & Merchandising Manager