Case Study: SBS Mobile achieves faster time-to-market and cleaner product data with Akeneo PIM

How PIM Helps SBS Mobile Stay on Top of Tech Trends

SBS Mobile, an Italian smartphone-accessory leader founded in 1994 that manages roughly 6,000 SKUs across three sales channels, faced fragmented product data, fast-changing trends, and solutions that were too technical for its diverse team. To centralize and simplify product information management, SBS Mobile selected Akeneo and adopted Akeneo PIM to create a single, business-friendly platform for enrichment and distribution.

Akeneo implemented Akeneo PIM with validation workflows, automation and a business rules engine plus a TextMaster partnership for faster translation, enabling a single source of truth and reducing errors and inconsistencies. The result: 20 users were up and running quickly, about half the company now uses Akeneo PIM daily, enrichment and time-to-market accelerated, and multilingual product publishing across ~70 countries became significantly faster.

SBS Mobile

Alexander Karelin

CTO