Case Study: Heritage Parts Centre restores customer trust and boosts conversion rates with Akeneo PIM

Heritage Parts Centre Supercharges Their Product Experience With Akeneo PIM

Heritage Parts Centre, a U.K. supplier of classic Volkswagen and Porsche parts with a catalog of more than 30,000 SKUs, faced pervasive errors and inconsistencies in product information that eroded customer trust, increased contact-center demand, slowed time-to-market, and made parts hard to find. To solve this, Heritage Parts Centre turned to Akeneo and implemented Akeneo PIM to centralize and standardize product data.

Using Akeneo PIM’s automation, business rules, bulk actions and workflows, Akeneo enabled Heritage Parts Centre to enrich and update product information nearly instantly, restore accuracy and consistency, and improve product discoverability across its eCommerce channel. The outcome was regained customer confidence, an organic uplift in conversion rates, faster product launches, and streamlined management of 30,000 products with a small team.

Heritage Parts Center

Rob Tickner

Head of Digital