Case Study: GSM55 achieves 4× conversion rate and 50% productivity boost with Akeneo

GSM55 - Customer Case Study

GSM55, a leading French online retailer of mobile and tablet accessories, struggled with duplicated product entries, data errors and slow time-to-market while a 15-person team manually enriched thousands of product sheets. To centralize information and speed enrichment, GSM55 implemented Akeneo’s PIM solution following an e-commerce overhaul.

Akeneo connected GSM55’s ERP and Magento, enabling single-entry enrichment and collaborative workflows; the 3-month rollout made teams operational in two weeks. With Akeneo, GSM55 reports conversion rate multiplied by 4, a 50% increase in productivity, 30–40% less time spent enriching and savings of 1–2 hours per product sheet, enabling faster market launches and plans for international expansion.

GSM55

Raphael Seroussi

Founder and CEO