Case Study: FELCO achieves rapid global eCommerce expansion with Akeneo

FELCO is the recipient of the 2025 Expansion Award due to their strategic use of Akeneo PIM to scale their eCommerce presence from 10 to 170 markets in under six months

FELCO faced outdated systems and manual product data processes that were slowing global eCommerce growth, especially as it moved from a rigid Magento setup and needed a more scalable way to manage spare parts, accessories, and multilingual product information. With Akeneo PIM and the Akeneo App for Shopify, FELCO sought a flexible solution to support international expansion and improve sustainability by enabling online sales of repair parts.

Akeneo automated and streamlined FELCO’s product information workflows, synchronized ERP data, and used rule-based automation and genAI translation to enrich content for Shopify and local markets. As a result, FELCO cut new product publishing time from one month to 24 hours, decommissioned a legacy GS1 system, and expanded from 10 to 170 international markets in under six months, earning the 2025 Expansion Award.

FELCO

André Dias

Head of IT