Case Study: Doctipharma achieves faster time-to-market and centralized, up-to-date product data with Akeneo

Doctipharma - Customer Case Study

Doctipharma, a Doctissimo subsidiary that provides turnkey online pharmacy shops for pharmacists in France, faced decentralized product contribution, fragmented data from pharmacists, laboratories and official databases, and a tight six‑month launch window for its platform. To centralize and simplify enrichment for roughly 12,000 products without burdening pharmacists, Doctipharma chose the Akeneo PIM.

Using Akeneo, Doctipharma centralized all product information, outsourced non‑value‑add enrichment work, and enabled a five‑person team to complete and export product sheets to multiple online shops; the project was set up in three months. Akeneo delivered a user‑friendly interface, real‑time change history and consistently up‑to‑date product data, producing clear time savings and faster time‑to‑market for Doctipharma’s e‑commerce channels.

Doctipharma

Roxane Ferrand

Project Manager