Case Study: déco.fr achieves rapid marketplace scale and superior product data quality with Akeneo PIM

Déco.fr - Customer Case Study

déco.fr, the French Content Commerce Platform for home and garden, needed to transform from a price-comparison site into a full marketplace while scaling the organization, onboarding many vendors and dramatically improving product data quality. To avoid heavy in‑house development, they selected an integrator that combined Mirakl, Magento and Akeneo PIM — with Akeneo (Akeneo PIM) chosen to centralize and enforce product information and editorial style.

The vendor stack (Mirakl + Magento + Akeneo PIM) let déco.fr onboard suppliers quickly, structure catalogs and enrich product content category by category; they referenced 120+ vendors in a shorter timeframe than the original plan, built a catalog of 295,000 SKUs (165,000 with active offers) over a 16‑month project and improved team productivity. Akeneo enabled controlled enrichment, role-based workflows and quality checks that reduced vendor back-and-forth, raised product-data quality and helped déco.fr secure its leadership as a Content Commerce Platform.

Déco.fr

Fabien Bedot

Marketplace Operation Manager