Case Study: The Conran Shop achieves rapid catalogue expansion and smooth Magento 2 migration with Akeneo

Conran Shop Conquers Digital Transformation with Akeneo PIM

Conran Shop, the long-established design retailer, needed to accelerate its digital transformation—expanding an online catalogue, improving poor-quality product data, and migrating from Magento 1 to Magento 2 while controlling costs. To solve this, Conran Shop selected Akeneo PIM to modernize product information management and support the Magento migration.

Akeneo delivered an easy-to-use PIM that was integrated with the company’s ERP and Magento store (with implementation support from Logicspot), enabling 25 users to be trained in weeks and helping Conran Shop grow its online catalogue to roughly 10,000 products. Akeneo’s automation, bulk editing and workflow features cut enrichment and migration effort, improved product data quality, accelerated time-to-market and reduced costs—fueling measurable omnichannel growth.

The Conran Shop

Rachel Morris

Head of eCommerce