Case Study: CACEIS achieves rapid, structured multi-channel product distribution with Akeneo PIM

Caceis - Customer Case Study

CACEIS, an international banking group and leading European depositary bank and fund administrator, faced the need to digitize and standardize its product catalog (100 products with 1,000 variations), create a multi‑channel customer experience (website, intranet, iPad app, CRM) and give sales teams fast access to up‑to‑date product information. To address this, CACEIS selected Akeneo PIM to structure, control and distribute product data as part of a corporate website redesign.

Akeneo configured and integrated its PIM over a four‑month project with CACEIS and a systems integrator, mapping attributes, uploading data, handling translations/localizations, and syncing near‑real‑time with the CRM. The Akeneo solution improved product data structure and distribution across internal and external channels, supported the full catalog of 100 products/1,000 variations, and delivered measurable benefits: rapid deployment, increased website traffic and conversion rates, better‑qualified leads and improved sales follow‑up.

Caceis

Mathieu Alia

Group Product Manager