Case Study: B&S International achieves faster product launches and stronger customer engagement with Akeneo

B&S International - Customer Case Study

B&S International, a leading CPG distributor and wholesaler serving more than 100 countries, faced data fragmentation and long product launch times across its B2B and B2C operations. To address these challenges, the company implemented Akeneo Product Cloud to unify product information and improve consistency across channels.

With Akeneo, B&S International reduced product launch times, improved scalability across both B2B and B2C segments, and enhanced customer engagement. The results were recognized with the 2025 Akeneo Experience Award, highlighting Akeneo’s role in helping B&S International deliver stronger product experiences with greater efficiency.

B&S International

Rik van Loo

Lead Business Process Analyst