Case Study: Bentley & Co achieves faster time-to-market and increased online customers with Akeneo PIM

Bentley Builds A Better Business By Investing In PIM

Bentley, a Canadian luggage and handbag retailer with 160+ brick-and-mortar stores and a growing eCommerce business, faced slow, error-prone product information processes based on spreadsheets that limited SKU expansion, time-to-market, and online discoverability. To modernize its product management and attract more customers to its Magento-powered store, Bentley selected Akeneo PIM as the vendor solution.

Akeneo implemented Akeneo PIM (integrated with Magento via the PIMGento connector), replacing a 30+ step legacy workflow in under three months and enabling 15 users to manage 30,000+ products from ERP and spreadsheet sources. The Akeneo deployment accelerated time-to-market, streamlined catalog expansion (Bentley added masks and sanitizer within two weeks), improved product data quality that boosted SEO and site traffic, and increased conversions and operational efficiency.

Bentley & Co

Marie-Lou Blais

Senior Merchandiser, eCommerce