Case Study: Babolat achieves D2C launch and centralized, higher-quality product data with Akeneo PIM

Babolat adds a new D2C sales model thanks to centralized product information management

Babolat, the Lyon-founded racquet sports specialist, faced rising demands to improve product data quality, consolidate multiple market-specific sources, and launch direct-to-consumer (D2C) sales alongside its existing B2B channels. To streamline enrichment, governance, and localization across web and print, Babolat selected Akeneo PIM (Serenity SaaS) to centralize and manage product information for its global channels.

Using Akeneo, Babolat built a centralized PIM integrated with ERP, DAM and eCommerce sites, delivering an MVP quickly and enabling multilingual, multichannel launches. The solution cut attributes to manage by 3×, delivered complete product data 4× faster, made web catalog creation 5× faster and halved print catalog preparation time, and reduced errors roughly fourfold—accelerating D2C rollouts (3 D2C sites, B2B site and print catalog) and improving overall data governance. Akeneo’s SaaS updates also gave Babolat ongoing agility and scalability.

Babolat

Emilien Chareyron

eCommerce Manager