Case Study: Turner Price achieves a best-in-class digital product experience and 80% reduction in enrichment costs with Akeneo PIM

Akeneo PIM Helps Turner Price Create A Delicious Digital Experience

Turner Price, a U.K. foodservice wholesaler, needed to become a digital leader by building a compelling online buying experience but was hampered by no single source of truth and slow, costly product enrichment. To accelerate time-to-market and expand digitally, Turner Price turned to Akeneo and implemented Akeneo PIM to centralize and manage product data.

Akeneo deployed PIM capabilities (bulk actions, automation, validation workflows and collaboration tools) to streamline enrichment and create a best‑in‑class online product experience. As a result—thanks to Akeneo—Turner Price tripled its product range, cut enrichment costs by 80%, moved to a marketplace/dropship model, and saw larger, more profitable average order values with rising shopping cart sizes and digital revenue.

Turner Price

Julian Owen

Sales and Marketing Director