Case Study: Advanced Drainage Systems achieves centralized, high-quality product data and faster enrichment with Akeneo

ADS builds a better product experience with PIM

ADS (Advanced Drainage Systems), a global manufacturer of thermoplastic pipe and drainage products, struggled with inconsistent, incomplete product information and slow, manual enrichment processes that frustrated distributors and buyers. To modernize product data management and meet retailer and distributor demands, ADS selected Akeneo and its Akeneo PIM solution as the central repository for product information.

Akeneo, working with partner Infoverity, implemented Akeneo PIM to create a single system of record, train ~20 users, and consolidate 8,600+ products from one data source across two channels. As a result of Akeneo’s solution, ADS accelerated enrichment, improved product data quality, reduced returns, boosted distributor confidence, and increased sales.

Advanced Drainage Systems

Rosalie Fenner

Director, Strategic Program Management