Case Study: N Brown enhances product discovery and boosts shopper confidence with Akeneo

A leading eCommerce retailer based in Manchester, ranks among the top 10 UK clothing and footwear online retailers

N Brown, a leading Manchester-based eCommerce retailer and one of the UK’s top 10 clothing and footwear online sellers, wanted to improve product discovery and give shoppers more confidence to buy. Working with Akeneo and its Product Information Management (PIM) solution, the company aimed to enrich product pages with better content, sizing information, and more consistent data across brands and channels.

Akeneo implemented PIM to centralize and streamline product data, adding detailed descriptions, rich imagery, care instructions, reviews, recommendations, and fit guidance. The result was faster product updates, with changes taking minutes instead of days, plus measurable gains in conversion rate and sell-through rate after six months. Akeneo also helped reduce uncertainty around sizing and returns while creating a more seamless shopping experience.

N Brown

Peter Madigan

Head of Digital Product