Case Study: Cash Slide scales to deliver up to 40 Gbps of image traffic to 17 million users with Akamai Technologies

With Akamai, Cash Slide Delivers up to 40Gb of Image Traffic to 17 Million Users

Cash Slide, a service of NBT, is a leading mobile lock‑screen advertising platform with over 17 million downloads, 200 million daily views and strong international traction. Rapid growth (traffic rose more than 50% year‑over‑year) and daily ad refreshes created massive image‑delivery spikes—peaking around 40 Gbps—causing infrastructure strain, outdated ads, and rising maintenance burdens while the company sought reliable global delivery.

By adopting Akamai Media Delivery Solutions alongside cloud infrastructure, Cash Slide gained high scalability and global content delivery via the Akamai Intelligent Platform. The solution reliably handled up to 40 Gbps traffic spikes, sped image downloads, significantly cut maintenance costs, and enabled stable expansion into markets like the U.S., China and Japan, freeing the team to focus on growth.

Cash Slide

Geun bong

CTO