Case Study: Honda Motor Co., Ltd. achieves 3× faster mobile access and a unified, device-optimized website with Akamai Technologies

Website Global and Mobile Support Realized by Akamai

Honda Motor Co., Ltd.’s Public Relations/Web team manages both Honda’s Japanese site and the global English site, and faced growing challenges as smartphones and social media made a single URL accessible from many device types. Maintaining separate PC and mobile sites, serving global users from Japanese servers, and handling traffic spikes at product launches created performance, management and scalability issues.

Honda upgraded its content delivery with Akamai Ion Premier plus Adaptive Image Compression and Edge Device Characterization, integrating these with its CMS so one source could serve optimized pages per device and cache by device attributes. The rollout enabled one-time updates across devices, supported large traffic surges, reduced server management, and delivered roughly threefold faster mobile access while meeting a 100% SLA.

Honda Motor Co., Ltd.

Kenji Jinba

Public Relations Department/Web and Internal PR Block Manager