Case Study: The Absolut Company achieves high-speed, localized content delivery in China with Akamai Technologies

The Absolut Company Harnesses Akamai's Unique Technologies and Expertise to Better Penetrate the Chinese Market

The Absolut Company, a global vodka brand sold in 126 countries, had been present in China for 15 years but remained largely unfamiliar to most Chinese consumers. Its China marketing plan—giant revolving billboards, print ads and a Chinese website hosted from Sweden—was hampered by China’s unique Internet infrastructure and poor content-delivery performance.

Absolut engaged Akamai’s China CDN and local expertise to place content closer to users and optimize delivery across devices. The result was faster site performance in China, an improved end-user experience, and the ability to “get next door” to potential customers and better penetrate the Chinese market.

Absolut

Fredrik Lagertrad

Digital Manager