Case Study: NDTV achieves seamless scaling and zero downtime during 13 billion-hit surge with Akamai Technologies

NDTV delivers multimedia content to its 150 million monthly users, using Akamai’s high-scalable content delivery network

NDTV is one of India’s leading news broadcasters and digital media brands, reaching more than 150 million unique users per month across broadcast channels, websites and mobile apps. Their core challenge was scaling delivery on demand during major news events and expanding into e-commerce, lifestyle and mobile platforms while maintaining availability and security.

Partnering with Akamai’s CDN since 2007, NDTV gained highly scalable, secure content delivery across devices and bandwidths. The solution absorbed massive traffic spikes—most notably 13 billion hits on the day of India’s 2014 Parliamentary Election results—without downtime, enabling reliable delivery to its large audience.

NDTV

Suparna Singh

Group CEO