Case Study: Maui Jim achieves faster image performance, improved SEO, and higher conversions with Akamai Technologies (Image Manager)

Maui Jim Keeps Innovating the Customer Experience with Akamai Image & Video Manager

Maui Jim, a 35+-year-old sunglasses brand with more than 5,000 SKUs and multiple digital properties (direct-to-consumer, B2B, repair portal, and mobile apps) was struggling to keep its sites fast and agile. Managing and updating large numbers of high-quality product images was time-consuming, cumbersome, and limiting performance—especially as the company refactored sites for global markets and needed to meet rising consumer expectations.

By deploying Akamai Image Manager, Maui Jim automated adaptive image optimization across devices and geographies, eliminating the need to create image variants manually. The solution cut image bytes by up to 75% on mobile and desktop, improved Google PageSpeed and SEO rankings, boosted conversion rates, and delivered consistently high-quality visuals with the reliability of Akamai’s edge platform.

Maui Jim

Jim Ferolo

Chief Information Officer