Case Study: Malayala Manorama achieves 3x traffic growth with Akamai Technologies

Malayala Manorama - Customer Case Study

Malayala Manorama is India’s largest and oldest regional publishing house, serving a global Malayali audience through print, television, digital and e‑commerce channels. With a 125‑year history and over 2.4 million newspaper subscribers, the media group needed to scale its online reach and improve site performance while partnering with a team for long‑term growth.

Akamai accelerated Manorama Online’s embedded content (Nov 2006), delivering a 70% improvement in download times and, by January, began serving the entire site. The deployment increased scale and reach without added complexity, resulting in a 100% increase in page views and roughly 3× traffic growth within a year.

Malayala Manorama

Mariam Mammen Mathew

COO